Book now

10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF

OUR STORY

We spent 15 years building gardening businesses. Then we strarted again!

Now Gardening was not created in a boardroom. It grew from years spent building real gardening teams, serving thousands of customers and learning exactly where the traditional model falls short.

Book a Gardener

Part of the Now Gardening team on site, 2024.

This was never just an idea.

Before Now became a platform, we spent years building gardening businesses the traditional way - recruiting teams, serving thousands of customers and learning the industry from the inside out.

Part of the team, Christmas Party 2021.

Built on the road, not in a boardroom.

By 2021, we had real teams, real vans and real customers to serve. Years of building and running gardening businesses taught us what works, what breaks and what customers actually need.

Part of the fleet and team, 2021.

WHAT 15 YEARS TAUGHT US

Customers should not have to chase gardeners for quotes and availability.

Brilliant gardeners are not always the ones with the biggest marketing budgets.

The traditional gardening-company model limits choice, availability and growth.

THE BIGGER PROBLEM

The best gardeners are often the hardest to find.

Many of the best independent gardeners spend their time doing excellent work, not advertising it. Meanwhile customers are left guessing who is reliable, who is actually available and who is right for the job in front of them.

Great gardeners doing the work. Customers trying to find them.

WHY WE CHANGED EVERYTHING

We spent 15 years getting here. Then we changed the model.

We could have built another gardening company. Instead, we rebuilt Now Gardening as a platform that makes it easier to book brilliant local gardeners.

Then came Now Gardening.

Now Gardening is the result of everything those years taught us — rebuilt into a better way for customers to book and great gardeners to grow.

Part of the Now Gardening team, 2024.

What Now Gardening does

For customers

Choose the work, see availability and book everything online.

For gardeners

Approved local gardeners receive organised work and focus on delivering a brilliant service.

What we believe

Good gardeners deserve to be found.

Customers deserve a simpler experience.

Technology should make service feel more human.

We would rather grow properly than grow quickly.

Ready to find your next gardener?

Book a Gardener

Join the Now network

The easier way to book brilliant local gardeners.

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Homeowners

Gardeners

Company

Now Gardening Ltd · Company No. 17287225 · Registered office: 128 City Road, London, United Kingdom, EC1V 2NX

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Book now

10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF

OUR STORY

We spent 15 years building gardening businesses. Then we strarted again!

Now Gardening was not created in a boardroom. It grew from years spent building real gardening teams, serving thousands of customers and learning exactly where the traditional model falls short.

Book a Gardener

Part of the Now Gardening team on site, 2024.

This was never just an idea.

Before Now became a platform, we spent years building gardening businesses the traditional way - recruiting teams, serving thousands of customers and learning the industry from the inside out.

Part of the team, Christmas Party 2021.

Built on the road, not in a boardroom.

By 2021, we had real teams, real vans and real customers to serve. Years of building and running gardening businesses taught us what works, what breaks and what customers actually need.

Part of the fleet and team, 2021.

WHAT 15 YEARS TAUGHT US

Customers should not have to chase gardeners for quotes and availability.

Brilliant gardeners are not always the ones with the biggest marketing budgets.

The traditional gardening-company model limits choice, availability and growth.

THE BIGGER PROBLEM

The best gardeners are often the hardest to find.

Great gardeners doing the work. Customers trying to find them.

WHY WE CHANGED EVERYTHING

We spent 15 years getting here. Then we changed the model.

We could have built another gardening company. Instead, we rebuilt Now Gardening as a platform that makes it easier to book brilliant local gardeners.