10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF
LEGAL
Privacy Policy
This Privacy Policy explains how Now Gardening Ltd collects, uses, stores and shares personal information when customers use the website, booking platform or app, when gardeners apply to join the platform, or when someone contacts us.
Last updated: August 2026
1. Who we are
Now Gardening Ltd
Company number: 17287225
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Now Gardening Ltd is responsible for the personal information described in this policy where it acts as data controller.
2. Information we collect
Depending on how the platform is used, we may collect:
Name
Email address
Telephone number
Billing and service address
Account and login information
Booking details
Payment and transaction information
Messages, support requests and complaints
App and website usage information
Device, browser and technical information
Marketing preferences
For gardener applicants, we may also collect:
Business details
Experience and services
Availability and service areas
Insurance details
Identification and proof-of-address documents
Qualifications and licences where relevant
Information supplied during application, review and onboarding
Payment-card details may be processed directly by the payment provider rather than stored by Now Gardening.
3. How information is collected
Information may be collected:
Directly from the person
Through the website
Through the booking platform or mobile app
Through forms
Through email, telephone or support communications
Through cookies and similar technologies
From approved service providers
4. How we use personal information
Personal information may be used for:
Creating and managing accounts
Processing and administering bookings
Connecting customers with approved gardeners
Processing payments and refunds
Sending booking confirmations, reminders and service updates
Providing customer support
Reviewing complaints or incidents
Assessing gardener applications
Completing verification and onboarding
Managing the platform and app
Improving services
Preventing fraud, misuse and security incidents
Complying with legal and regulatory obligations
Sending marketing where permitted
5. Lawful bases
Personal information may be processed because:
It is necessary to perform a contract
It is necessary to take steps before entering a contract
There is a legal obligation
Now Gardening has a legitimate interest
The person has given consent
It is necessary to establish, exercise or defend legal claims
6. How information is shared
Information may be shared with:
Approved gardeners and gardening businesses where needed to fulfil a booking
Payment providers
Website, app, hosting and software providers
Email and communication providers
Analytics and security providers
Professional advisers
Insurers
Regulators, courts, law-enforcement bodies or public authorities where required
A buyer or successor in connection with a business sale, restructuring or transfer
Personal information is not sold to advertisers.
7. Gardener applications
Application data and uploaded documents are used to assess suitability.
Suitable applicants may be contacted for a discovery call.
Information may be used for verification, contracting and onboarding.
Unsuccessful application data may be retained for a reasonable period for record keeping, fraud prevention and future applications.
8. Payment information
Payments are processed by third-party payment providers, and their own privacy terms may apply to the information they handle.
9. Marketing
Marketing may be sent where consent exists or where otherwise permitted by law.
Recipients can unsubscribe at any time.
Service messages relating to bookings, accounts or applications are not marketing.
10. Cookies and analytics
Cookies and similar technologies may be used for:
Essential website functions
Account and security functions
Preferences
Analytics
Performance
Marketing where consent has been given
11. International transfers
Some service providers may process personal information outside the United Kingdom. Where this happens, appropriate safeguards will be used where required by law.
12. Data security
Reasonable technical and organisational measures are used to protect personal information. However, no online system can be guaranteed completely secure.
13. Data retention
Information is retained only for as long as reasonably necessary for:
Bookings and account administration
Legal and tax records
Complaints and disputes
Fraud prevention
Application and onboarding records
Enforcement of agreements
Retention periods depend on the type of information and the relevant legal or operational requirements.
14. Individual rights
Under UK data-protection law, the following rights may apply:
Access
Correction
Deletion
Restriction
Objection
Portability
Withdrawal of consent
Complaint to the Information Commissioner’s Office
These rights may be subject to legal conditions and exemptions.
15. Children
The services are not intended for children. Accounts and bookings should be made by adults.
16. Third-party links
The website or app may link to third-party services. Now Gardening is not responsible for their privacy practices.
17. Changes to this policy
This policy may be updated from time to time, and the current version will be published on the website.
18. Contact
Now Gardening Ltd
Company number: 17287225
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
For privacy questions or requests, use the Contact page and select the most relevant enquiry type.
You also have the right to complain to the Information Commissioner’s Office.
Homeowners
Gardeners
Company
© 2026 Now Gardening Ltd. All rights reserved.
Now Gardening Ltd · Company No. 17287225 · Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
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10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF
•
10% off your first booking — use code NEWLEAF
LEGAL
Privacy Policy
This Privacy Policy explains how Now Gardening Ltd collects, uses, stores and shares personal information when customers use the website, booking platform or app, when gardeners apply to join the platform, or when someone contacts us.
Last updated: August 2026
1. Who we are
Now Gardening Ltd
Company number: 17287225
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Now Gardening Ltd is responsible for the personal information described in this policy where it acts as data controller.
2. Information we collect
Depending on how the platform is used, we may collect:
Name
Email address
Telephone number
Billing and service address
Account and login information
Booking details
Payment and transaction information
Messages, support requests and complaints
App and website usage information
Device, browser and technical information
Marketing preferences
For gardener applicants, we may also collect:
Business details
Experience and services
Availability and service areas
Insurance details
Identification and proof-of-address documents
Qualifications and licences where relevant
Information supplied during application, review and onboarding
Payment-card details may be processed directly by the payment provider rather than stored by Now Gardening.
3. How information is collected
Information may be collected:
Directly from the person
Through the website
Through the booking platform or mobile app
Through forms
Through email, telephone or support communications
Through cookies and similar technologies
From approved service providers
4. How we use personal information
Personal information may be used for:
Creating and managing accounts
Processing and administering bookings
Connecting customers with approved gardeners
Processing payments and refunds
Sending booking confirmations, reminders and service updates
Providing customer support
Reviewing complaints or incidents
Assessing gardener applications
Completing verification and onboarding
Managing the platform and app
Improving services
Preventing fraud, misuse and security incidents
Complying with legal and regulatory obligations
Sending marketing where permitted
5. Lawful bases
Personal information may be processed because:
It is necessary to perform a contract
It is necessary to take steps before entering a contract
There is a legal obligation
Now Gardening has a legitimate interest
The person has given consent
It is necessary to establish, exercise or defend legal claims
6. How information is shared
Information may be shared with:
Approved gardeners and gardening businesses where needed to fulfil a booking
Payment providers
Website, app, hosting and software providers
Email and communication providers
Analytics and security providers
Professional advisers
Insurers
Regulators, courts, law-enforcement bodies or public authorities where required
A buyer or successor in connection with a business sale, restructuring or transfer
Personal information is not sold to advertisers.
7. Gardener applications
Application data and uploaded documents are used to assess suitability.
Suitable applicants may be contacted for a discovery call.
Information may be used for verification, contracting and onboarding.
Unsuccessful application data may be retained for a reasonable period for record keeping, fraud prevention and future applications.
8. Payment information
Payments are processed by third-party payment providers, and their own privacy terms may apply to the information they handle.
9. Marketing
Marketing may be sent where consent exists or where otherwise permitted by law.
Recipients can unsubscribe at any time.
Service messages relating to bookings, accounts or applications are not marketing.
10. Cookies and analytics
Cookies and similar technologies may be used for:
Essential website functions
Account and security functions
Preferences
Analytics
Performance
Marketing where consent has been given
11. International transfers
Some service providers may process personal information outside the United Kingdom. Where this happens, appropriate safeguards will be used where required by law.
12. Data security
Reasonable technical and organisational measures are used to protect personal information. However, no online system can be guaranteed completely secure.
13. Data retention
Information is retained only for as long as reasonably necessary for:
Bookings and account administration
Legal and tax records
Complaints and disputes
Fraud prevention
Application and onboarding records
Enforcement of agreements
Retention periods depend on the type of information and the relevant legal or operational requirements.
14. Individual rights
Under UK data-protection law, the following rights may apply:
Access
Correction
Deletion
Restriction
Objection
Portability
Withdrawal of consent
Complaint to the Information Commissioner’s Office
These rights may be subject to legal conditions and exemptions.
15. Children
The services are not intended for children. Accounts and bookings should be made by adults.
16. Third-party links
The website or app may link to third-party services. Now Gardening is not responsible for their privacy practices.
17. Changes to this policy
This policy may be updated from time to time, and the current version will be published on the website.
18. Contact
Now Gardening Ltd
Company number: 17287225
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
For privacy questions or requests, use the Contact page and select the most relevant enquiry type.
You also have the right to complain to the Information Commissioner’s Office.
© 2026 Now Gardening Ltd. All rights reserved.
Now Gardening Ltd · Company No. 17287225 · Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
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