Privacy Policy of Now Gardening


Landscape Machine Ltd trading as Now GardeningĀ is committed to protecting the privacy and security of your personal information. This privacy policy explains how we collect, use, and share your personal information when you interact with us via our website, contact forms, or services. It is important that you read this policy so that you are fully aware of how and why we are using your data. This policy is in compliance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

The Data We Collect About You

We collect and process various types of personal data, including but not limited to:

  • Identity Data: First name, last name, username or similar identifier.
  • Contact Data: Address, email address, and telephone numbers.
  • Financial Data: Payment card details.
  • Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data: Internet protocol (IP) address, your login data, browser type and version.
  • Profile Data: Purchases or orders made by you, your interests, preferences, feedback, and survey responses.

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

  • To fulfill a contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Data Sharing and Disclosure

We may have to share your personal data with third parties, including third-party service providers and other entities in the group. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data, and (where the lawful ground of processing is consent) to withdraw consent.


We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Children’s Privacy

Our website is not intended for children, and we do not knowingly collect data relating to children.

Contacting Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Changes to the Privacy Policy

We may update this policy from time to time. We will notify you of any changes by updating the date at the top of the policy and, where appropriate, we may notify you by email.

Governing Law

This privacy policy is governed by UK law.