Book now

Ready when your garden is.

Book a Gardener

Instagram

Facebook

TikTok

YouTube

Now Gardening Pro

Build a more professional gardening business. Without joining a franchise.

Build a more professional & profitable gardening business. Without joining an expensive franchise.

Build a more professional gardening business. Without joining a franchise.

Your business. Your prices. Your customers. Powered by Now Gardening.

Get your own professional booking page, online payments, branded marketing tools, monthly business support and the tools to turn more recommendations and enquiries into paid bookings.

WHAT COULD A FULLER DIARY ADD TO YOUR BUSINESS?

Working setup

Days booked per month

days per month

Illustrative average booked value per day

£400

Potential monthly booked revenue

£4,800

Check my area

Illustrative example only. Your prices, availability and results are your own. Now Gardening does not guarantee any level of bookings or revenue.

Check my area

See how it works

Proven in the real business

Built and proven inside a £1m+ gardening business.

1 team → 10 teams in 24 months.

See exactly how it works

Dean James explains the Now Gardening Pro system in just a few minutes.

Our Founder Dean James explains the Now Gardening Pro system in just a few minutes.

Think this could work for your business?

Check my area

You’re already doing the hard bit.

The gardening.

We give you everything around it to help turn more enquiries, recommendations and local interest into paid bookings.

Online payments

Online booking

Business growth support

Professional presence

Now Gardening gives independent gardeners the infrastructure and support of a much bigger business - without taking away their independence.

Now Gardening gives independent gardeners the infrastructure and support of a much bigger business, without taking away their independence.

See a live example of what your customer could see

John’s Gardening

Example Now Gardening Pro profile.

View live example

Your gardening business. Properly presented.

Every Now Gardening Pro gets their own professional page featuring:

Profile photo

Areas covered

Experience

Real customer reviews

Photos of their work

Official Now Gardening Pro status

Direct booking button

Business name

Stop sending people just your phone number.

Send customers a professional page where they can see who you are, see your work, read your reviews and book you online.

Send customers a professional page where they can see who you are, see your work, read your reviews, and pay and book you online.

See what your customers could see before they book you.

View John’s example profile

Every recommendation becomes an opportunity to get booked.

Example of a gardening recommendation on Facebook

An existing customer wants you back

Send them your link and let them book themselves.

Now Gardening QR code example on a gardening van

Someone sees your van

They scan your QR sticker and go straight to your booking page.

Someone recommends you

Your customer shares your professional Now Gardening profile instead of just passing on your number.

Customer booking a repeat gardening visit online

Someone asks for a gardener on Facebook

Instead of commenting your phone number alongside twenty other gardeners, send your Now Gardening booking page.

Stop handing out your number.
Start handing out a way to get paid.

You stay in control.

Now Gardening gives you the platform. You still run your business.

Your area

Choose the areas you want to cover.

Your availability

You decide when customers can book you.

Your business

You remain an independent gardening professional.

Your prices

Partners set their own prices for:

1 Hour
2 Hours
3.5 Hours / Half Day
7 Hours / Full Day
Waste Bags

Partners set their own prices for:

1 Hour
2 Hours
3.5 Hours / Half Day
7 Hours / Full Day
Waste Removal

Your business.
Your prices.
Your customers.

Do the work.
We’ll handle the payment flow.

Customer chooses their service

Customer chooses an available time

Customer books and pays online

You get paid for completed work

You get paid

Less payment admin

Less awkward “have you sent that transfer?” conversations

More professional customer experience

Less chasing customers

Get paid for the work you do.

Online payment and weekly payout flow for Now Gardening partners

Everything you need to start promoting your business.

Each new partner receives:

2 × personalised QR-code van stickers

200 × personalised business cards

2 × Now Gardening Pro T-shirts

Every piece carries your name and a QR code that sends customers straight towards your booking system.

The QR codes take customers directly to your booking system.

Your van, your business cards and your recommendations all start working harder for you.

You don’t just get software.
You get help building the business.

Now Gardening was built by landscaping and gardening entrepreneur Dean James after years of building businesses, teams, marketing systems and customer acquisition processes within the industry. As a Now Gardening Pro, you get access to Dean’s monthly group business-growth sessions.

Now Gardening was built by landscaping and gardening entrepreneur Dean James.

He originally created the system for his own gardening business, using it to grow from 1 team to 10 teams in 24 months and eventually build a £1m+ gardening company.

The booking system, app, customer journey, marketing, payments and operating processes were all built and proven inside his real business first.

Now Dean is making that entire setup available to independent gardeners through Now Gardening Pro, and personally teaching partners how to use it to build stronger businesses in their own areas.

Each Pro Member gets access to Dean’s monthly group business-growth sessions, where he shows partners how to apply the same systems and strategies to their own business.

Topics may include

Turning enquiries into bookings

Facebook & social media marketing

Pricing properly

Increasing repeat business

Customer experience

Hiring & building teams

Improving margins

Systems & operations

Less dependence on doing everything yourself

Growing a stronger gardening business

Getting more local customers

The goal isn’t to just give you a booking page.

It’s to help you put more bookings through it.

Dean James supporting Now Gardening Pro partners

The support of a franchise.
Without becoming a franchisee.

Traditional franchise

Potentially:

Royalties

Fixed pricing

Strict operating rules

Loss of independence

Long contracts

Large upfront franchise fees

Now Gardening Pro

Professional platform

Established branding

Booking technology

Payment infrastructure

Business support

Marketing tools

You set your prices

You choose your availability

You remain independent

Now Gardening isn’t a franchise. It gives you infrastructure and support commonly associated with much larger systems and businesses — while you remain independent.

Now Gardening isn’t a franchise. It gives you infrastructure and support commonly associated with much larger systems and businesses, while you remain independent.

Everything connected in one setup.

Everything you’ve seen above works together around your own gardening business.

Professional profile & booking link

Your own customer-facing Now Gardening Pro profile with a direct route towards booking.

Online bookings & payments

Customers can book and pay through the Now Gardening system.

Your prices, availability & area

You stay in control of what you charge, when you work and where you operate.

Local marketing tools

QR van stickers, personalised business cards and Now Gardening Pro branding help direct customers into your system.

Business-growth support

Ongoing access to Dean James and the Now Gardening Pro business-growth programme.

The Now Gardening platform

Your profile, booking journey, payments, customer experience and support all sit inside one connected setup.

Your business stays yours.

We give you everything around it.

What happens if I’m approved?

Apply and get approved

Now Gardening Pro is a paid membership. If approved, we’ll send you the full membership details and invite you to join.

Upload your business information

Provide us your profile photo, work photos, real customer reviews, business details, areas covered, services, prices and availability.

Onboarding session with Dean

New members join Dean James for a monthly onboarding and business-growth session to get properly set up and ready to use the system.

We get you live

We build your professional Now Gardening profile, connect your booking system and prepare your partner marketing materials.

We build your professional profile, connect your booking system and get everything ready for customers to start book you.

Then we keep working with you.

You’ll receive ongoing business support to help you get more from the platform and build a stronger gardening business.

Then you start sending customers somewhere they can actually book you.

Questions gardeners ask us

Questions we get asked

Do I remain self-employed / independent?

Can I choose my own prices?

What services can customers book?

How do I get paid?

What is the 10% fee?

How long does the £349 membership last?

What happens after 31 December 2027?

Can I choose my own availability?

Can I choose my service area?

What happens after I pay?

Do I need to use Now Gardening for every customer?

What do I receive in my starter kit?

What are the monthly sessions with Dean James?

Do I need my own website?

Ready to build a better gardening business?

Your business.
Your prices.
Your customers.
Powered by Now Gardening.

Partner areas are limited and released area by area.

Start my application

Checking your area takes a couple of minutes. No payment is needed to apply, and applying doesn’t commit you to joining.

Now Gardening Pro

Selected areas open

Check area

The easier way to book brilliant local gardeners.

Download on the

App Store

GET IT ON

Google Play

Homeowners

Gardeners

Company

Now Gardening Ltd · Company No. 17287225 · Registered office: 128 City Road, London, United Kingdom, EC1V 2NX

Cookie settings

The easier way to book brilliant local gardeners.

Download on the

App Store

GET IT ON

Google Play

Homeowners

Gardeners

Company

Now Gardening Ltd · Company No. 17287225 · Registered office: 128 City Road, London, United Kingdom, EC1V 2NX

Cookie settings

Build a more professional gardening business. Without joining a franchise.

Build a more professional & profitable gardening business. Without joining an expensive franchise.

Build a more professional gardening business. Without joining a franchise.

Your business. Your prices. Your customers. Powered by Now Gardening.

Your business. Your prices. Your customers. Powered by Now Gardening.

Built and proven inside a £1m+ gardening business.

Built and proven inside a £1m+ gardening business.

Built and proven inside a £1m+ gardening business.

See exactly how it works

See exactly how it works

You’re already doing the hard bit.

You’re already doing the hard bit.

John’s Gardening

John’s Gardening

Your gardening business. Properly presented.

Your gardening business. Properly presented.

Stop sending people just your phone number.

Every recommendation becomes an opportunity to get booked.

Every recommendation becomes an opportunity to get booked.

An existing customer wants you back

Someone sees your van

Someone recommends you

Someone asks for a gardener on Facebook

You stay in control.

You stay in control.

Your area

Your availability

Your business

Your prices

Do the work.We’ll handle the payment flow.

Do the work.We’ll handle the payment flow.

Everything you need to start promoting your business.

Everything you need to start promoting your business.

You don’t just get software.You get help building the business.

You don’t just get software.You get help building the business.

The support of a franchise.Without becoming a franchisee.

The support of a franchise.Without becoming a franchisee.

Traditional franchise

Now Gardening Pro

Everything connected in one setup.

Everything connected in one setup.

Professional profile & booking link

Online bookings & payments

Your prices, availability & area

Local marketing tools

Business-growth support

The Now Gardening platform

Your business stays yours.

Your business stays yours.

What happens if I’m approved?

What happens if I’m approved?

Apply and get approved

Upload your business information

Onboarding session with Dean

We get you live

Then we keep working with you.

Questions gardeners ask us

Questions we get asked

Ready to build a better gardening business?

Ready to build a better gardening business?

Do the work.
We’ll handle the payment flow.

Do the work.
We’ll handle the payment flow.

You don’t just get software.
You get help building the business.

You don’t just get software.
You get help building the business.

The support of a franchise.
Without becoming a franchisee.

The support of a franchise.
Without becoming a franchisee.